The Washington Journalism and Media Conference

AMY TAKAYAMA-PEREZ

Vice President of University Marketing and Enrollment Planning, College of Charleston

Amy Takayama-Perez is the vice president of university marketing and enrollment planning and began in this position in August 2020.

In this role, Takayama-Perez provides the leadership of the Division of University Marketing and Enrollment Planning, made up of the Office of University Marketing, the Office of Admissions, the Visitor Center, the Office of Financial Assistance and Veterans Affairs and the Office of Enrollment Information.

Takayama-Perez previously served as the dean of admission and as executive director of the Washington Scholars Program at George Mason University. As the dean of admissions, she was responsible for the overall management and execution of George Mason University’s recruitment strategy. She also held several roles at Mason, from director of recruitment to director of K-12 outreach and partnerships. While at Mason, she led the university to record-growing enrollments, making George Mason University one the of the most diverse institutions in the nation, and the largest research (R1) university in the Commonwealth of Virginia. Before her involvement in the Washington Scholars Program and her role as dean, Takayama-Perez was the guidance specialist for Loudoun County Public Schools and served as the director for a countywide college access program for underrepresented minority and firstgeneration students.

Takayama-Perez has worked with countless students and families on the application and college search process and is very active in regional and national college counseling associations. She has been a presenter at national professional development conferences including the National Association for College Admission Counseling (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), Common App and the Center for Community College Student Engagement and has served on the board of directors for Northern Virginia Family Services, the board of advisors for ACT/NRCCUA (the National Research Center for College and University Admissions) and the Mason Alumni Board of Directors, where she chaired the Alumni Scholarship committee.

Takayama-Perez holds a bachelor’s degree in sociology and a master’s in education in counseling and development from George Mason University in Fairfax, Va.