As the Founder of the Urban website and music destination, AllHipHop.com, Grouchy Greg Watkins is fulfilling his childhood dream as an entertainment business pioneer and entrepreneur. With his partner, Chuck “Jigsaw” Creekmur, Watkins has built AllHipHop.com into the Internet voice of Hip-Hop culture. Born in Albany, N.Y. and raised in Newark, Delaware, Watkins was intrigued by Hip-Hop starting at the age of six. He briefly flirted with a recording career as a member of his rap group, The Outfit, and in 1993 launched his label, Oblique Recordings. While pursuing a career as a music label owner, Watkins attended the Art Institute of Philadelphia, studying audio engineering and marketing and graduating with an Associate’s degree in Music Business. AllHipHop.com officially launched in 1997, and this year Watkins and Creekmur are commemorating their 19th anniversary. AllHipHop.com has won several awards, including the Rising Star Award from Black Enterprise, as well as a coveted BET Award in 2009 and it was the first one the network awarded. The website was recently (2015) nominated for another BET Award and has been nominated every year since the category was created. Watkins has reported on various topics relating to Hip-Hop culture, has been featured on numerous radio shows and has been cited in print, and TV shows ranging from Billboard to The New York Times, as well as CNN, MTV, BET, FOX, Fuse, E!, TVone and others. Almost 19 years after forming AllHipHop.com, Watkins’ holding company Syncing Sun has launched CollegeHipHop.com.